LOS ANGELES, CA (March 3, 2025) – Edgewater Strategy Group (“Edgewater”), a boutique advisory firm specializing in M&A, capital raises and Office of the CFO services, today announced that it supported Age/Well Aesthetics Partners (“Age/Well”), an operator-led investment firm focused on medical aesthetics and longevity, on its majority acquisition of The Things We Do, the Los Angeles medical spa and beauty concept bar founded by aesthetic nurse injector Vanessa Lee.
Lee opened The Things We Do’s first location, in downtown Los Angeles, in late 2018 and built it into a multi-location brand over the following six years. She is credited with coining the term “facial balancing.” The brand combines injectables and facial treatments with its own skincare line, and its providers, including registered nurses and licensed estheticians, are trained in Lee’s natural-looking approach.
The transaction is the first outside investment in The Things We Do. Lee retains a significant ownership stake and remains closely involved in the business, moving from Chief Executive Officer to Chief Experience Officer, where she will focus on the clinical experience, the brand and new product development. Rachel Breitenwischer, Managing Partner of Age/Well, becomes Chief Executive Officer and will oversee operations, procurement and expansion. The new capital is intended to support additional locations across Southern California and in new states, through a combination of new openings and acquisitions of like-minded medspas, with a goal of 15 to 18 locations within five years, as well as new services such as laser treatments and further growth in e-commerce.
Edgewater worked closely with Age/Well’s leadership from the early stages of the transaction through close. The team built a three-statement pro forma LBO model with operating and financing sensitivities, prepared the investment materials used to present the opportunity to prospective financing partners, supported Age/Well in evaluating and selecting those partners, and helped drive diligence through to completion.
“Vanessa built The Things We Do around a clinical philosophy that is entirely her own, and the loyalty of her patients shows it. The question for Age/Well was how to fund a multi-site growth plan without diluting what makes the brand distinctive. Working with Rachel and her team, we turned that plan into an operating and financing case that partners could underwrite with conviction. With Vanessa leading the patient experience and Rachel running operations, the business has the capital and leadership to grow on its own terms.”
Hawken LordManaging Partner, Edgewater Strategy Group
Terms of the transaction were not disclosed.
The announcement, as reported by Forbes, is available here.
About Age/Well Aesthetics Partners
Age/Well Aesthetics Partners is an operator-led firm that acquires and invests in medical aesthetics, plastic surgery, dermatology, hormone therapy and other anti-aging practices. It offers owners an exit path or capital to open new locations, together with management support, while preserving the culture and patient experience each practice has built. For more information, visit agewellaesthetics.co.
About The Things We Do
Founded in 2018 by aesthetic nurse injector Vanessa Lee, The Things We Do is a Los Angeles-based medical spa and beauty concept bar offering injectables, facial treatments, microneedling and skincare consultations, along with its own skincare line formulated for all skin tones. For more information, visit thethingswedo.co.
About Edgewater Strategy Group
Edgewater Strategy Group is a boutique advisory firm specializing in Mergers and Acquisitions, Capital Raises, and Office of the CFO services. Edgewater works as an extension of its clients’ deal and finance teams, from sourcing and diligence through close and post-close integration. For more information, visit edgewaterstrategygroup.com.
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